​In 2021 the United Nations declared the Decade of Coral Restoration (2021-2030) and AMG with Oceans Alive are doing their bit to champion the way forward.
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A new type of ‘Athletes Village’ is being built through the unique ‘Competing For Coral’ initiative. Every time one of its athletes delivers a world-class performance in their chosen sport, AMG adopts a coral nursery table to help restore damaged coral reefs in Kenya.
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AMG is initially supporting 14 coral nursery tables and the planting of 3,360 coral juveniles all thanks to the efforts of its world-class athletes.
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AMG’s founder Mark Middlemas said: “Athlete platforms are increasingly important at effecting positive change. Damage to coral reefs is a global ocean emergency and we are pleased to support the Oceans Alive Trust through this unique ‘Competing For Coral’ initiative.”
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Oceans Alive works with local communities, government, businesses, financial institutions, the science community and environmental organisations to educate and encourage global awareness to support local action. .
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Oceans Alive Founder and CEO Des Bowden said AMG’s support was “fantastically important and very much appreciated.” He added: “It is very encouraging to see these athletes committing not only to excellence in their field but positive environmental change as well.”
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